MODELS/TECHNIQUES

  The Commitment Model holds that people commit when they receive that which is in line with their basic values...

 

  When deciding where to invest time, energy and resources in building relationships, it is critical to look at the variables that have the strongest impact on commitment...

   

Establishing Mission/Vision requires an assessment of corporate values. Examining values based on how "explicit and how well "shared" they are, helps management teams to resolve definitional conflicts...

   

Effective brands align the company's brand promise with the values of both customers and employees...

 

   

Building aligned internal relationships is key to mastering the effective delivery of brand promise...