When setting priorities, organizations must
maintain many diverse and often competing


How key constituents view an organization’s performance, within the context of their values-based expectations, determines their primary drivers of commitment.

Focusing on these important “drivers” helps companies set priorities and leverage their resources to build and maintain alignments among both “internal” and “external” customers.

Achieving balance among these diverse alignments is similar to solving a Rubik's Cube --  the goal of which is to achieve color uniformity on each side -- the trick being that efforts to align one dimension can inadvertently upset other alignments. So too with organizational alignment.

By using systematic and objective research-based approaches to reach balanced alignments, organizations can avoid the pitfalls that result from trying to "blindly" modify existing positionings, communications, management practices and/or organizational structures.